Why Self-Editing Isn't Enough

We've all been there. An essay for school is due the next day, and you'd swear you'd read over the darn thing at least a hundred times. There can't possibly be any errors. A few weeks later, you get it back, covered in red ink. Clearly, the teacher just has it out for you, right?

Maybe not.

Even the most talented writers know better than to rely solely on self-editing their work. It's why publishing houses provide editors to their authors, and large companies have teams of editors dedicated to reviewing marketing materials and press releases. You can be an expert wordsmith and still miss plenty of errors.

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